FARMER CHARLIE

If there was a Mount Rushmore of the individuals most beloved by the state of Tennessee, you’d likely see Dolly Parton, Peyton Manning, Davy Crockett, and whoever invented Mountain Dew.

Nearby, carved into a slightly smaller mountain, you’d see Charlie.

Farmer Charlie is a beloved brand mascot for Farm Bureau Insurance Tennessee, but at the time, he only existed in broadcast. I was tasked with extending his persona online to lonely Facebook grandmothers with helpful videos and relatable memes.

 

We also made a Charlie-themed 8-bit game where users could compete and win tickets to Tennessee football games.

Yes, you can still play it.

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Shout-out to all the Facebook grandmothers that made this content go viral.

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