FOOT LOCKER x NIKE
Foot Locker and Nike asked us to re-create a few of their old commercials for Air Max Day.
We came back with an entire 90s “TV network” built for social media, complete with not only commercials, but sneaker-centric programming loaded with influencers.
21 videos, 52 million impressions, 20 million views, 2.5 million comments later, we had made one of Foot Locker’s most successful campaigns to date.
It’s not a 90s commercial without a jingle, and it’s not a jingle without it getting really old after a while.
30 seconds is enough time to get the plot of a sitcom, right?
We even made a cartoon. In one episode, both of the characters die.
The difference between actual aerobics and branded content is a single letter swap and an anthropomorphic scoreboard.
A strange news show dedicated to sneakers, secret identities, NFL athletes, and rapidly changing outfits.
We also created custom seeding kits in the shape of vintage cable boxes for influencers to post about, complete with a working remote, an actual TV guide for our shows, and of course, brand new Air Max 720s.
Here’s rapper Gashi opening the box we sent him. He was pretty calm about it.
Finally, on Air Max Day, we went live on Twitch with a home shopping network with Jacques Slade where users could call in and order exclusive sneakers before anybody else. The whole thing was an hour, so here are some photos.