MCDONALD'S

Tennesseans love their sweet tea, but do they love it enough to jar loose coupons that are frozen in ice?

Spoiler: they do.

After helping concept and live-stream social media tactics for this experiential event for McDonald’s of East Tennessee, I also got to squirt tea into people’s mouths from a backpack tank.

Anyway, here’s a long case study from my agency. Sorry for already spoiling it.