MOONPIE SUPER BOWL (part one)

Making Super Bowl spots is incredibly expensive, but writing Super Bowl spots is incredibly free.

So before the big game, I wrote a bunch of MoonPie Super Bowl ad scripts and we tweeted them out during the actual commercial breaks. They were all terrifying and the Internet loved them.

Buzz: Adweek

MOONPIE SUPER BOWL (part TWO)

For the next year’s Super Bowl, we brought a few of the previous year’s scripts (that were never, ever supposed to be made) to life - producing and posting them during the game for everyone to finally see for themselves.

They remained dark and terrifying, and the Internet fell in love all over again.

Buzz: Adweek, Muse by Clio, The Drum