MOONPIE SUPER BOWL (part one)
Making Super Bowl spots is incredibly expensive, but writing Super Bowl spots is incredibly free.
So before the big game, I wrote a bunch of MoonPie Super Bowl ad scripts and we tweeted them out during the actual commercial breaks. They were all terrifying and the Internet loved them.
MOONPIE SUPER BOWL (part TWO)
For the next year’s Super Bowl, we brought a few of the previous year’s scripts (that were never, ever supposed to be made) to life - producing and posting them during the game for everyone to finally see for themselves.
They remained dark and terrifying, and the Internet fell in love all over again.