The federal government did some weird things in 2016. One of these things was this campaign, which was called "pretty definitively the best government use of social media of all time".

For a whole month, I turned @NHTSAgov’s Twitter feed into a non-stop stream of burns aimed at idiots who bragged about texting and driving. People noticed.

Buzz: The VergeWiredBusiness InsiderFortune Magazine, Tech Times.


Drive Sober Broadcast

“Patrick, this is an animatic.” - you, probably.

We’re both going to have to pretend here.