NHTSA

A lot of unexpected things happened with the federal government in 2016. One of which was this campaign, which was called "pretty definitively the best government use of social media of all time".

For a whole month, I turned @NHTSAgov’s Twitter feed into a non-stop stream of subtle burns aimed at idiots who admitted or bragged about texting and driving. A lot of people noticed.

Buzz: The VergeWiredBusiness InsiderFortune Magazine, Tech Times.

 

Drive Sober Broadcast

Alright, this section isn’t all tweets. You’re probably thinking, “Patrick, this just looks like an animatic” - you’d be correct! So we’re both going to have to pretend here.

While this broadcast spot I wrote for NHTSA never made it onto the screen, it’s important to remember that when you drink and choose to drive, any night could be the night you get a DUI.