UNITED AIRLINES

More than half of all artists are women, but their art makes up less than 13% of art pieces on display in museums.

So, we asked United Airlines if we could find some amazing women artists to paint a few of their planes.

Buzz: Muse by Clio, Adweek

We partnered with artist Shantell Martin, to serve not only as an ambassador, but as a mentor to the winning artists. Here she is saying words we paid her to say.

This is Bebe. She’s one of the only female chief pilots in the country. She’s also extremely cool and bad ass.

Here are the winners getting up close and personal with their canvas. They don’t get to paint it yet, but we made this video anyway.

 

In addition to a flurry of social media ads, we created outdoor murals in artful neighborhoods in select cities, adorned with Shantell’s art, stats, facts, and info on how to enter. You know, things all great murals have.