adidas: Impossible is Nothing

We launched a global OOH campaign to remind the world that every athlete is full of possibilities (especially the ones that adidas pays to sponsor).

“We see everyone getting a chance to create chances.”

“We see her blazing trails for the next generation.”

“We see a new generation of athletes and fans.”

More possibilities that adidas sees that the billboard companies didn’t send us pictures of:

Credit

Agency: Johannes Leonardo

Creative Directors: Omid Amidi, Mina Mikhael

Art Director: Iwona Usakiewicz

Copywriter: Patrick Wells