Patrick Wells. Copywriter.
Here’s everything else we tried to do for attention before the tweets took off.
It's a drug commercial for MoonPies. You know, if MoonPies were drugs.
As hosted by Old Man MoonPie.
Who doesn't like a good usage occasion video for the big game? Sorry, I have to say "Big Game" because you're not allowed to say Super Bowl.
In order to help launch their new Original Recipe MoonPie®, we used a series of digital shorts that helped turn September into the best month in company history.
This is what we originally had on deck for the Solar Eclipse, before "lol ok". This was also a lot more expensive to produce.
A taste of the CPG art direction that my team and I helped bring to life.
Last but not least, we worked with Bass Pro Shops to cover and live-stream the World MoonPie Eating Championship in Memphis, TN. It was pretty gross, but we did get over 300,000 impressions in 24 hours. The raised hand probably gives it away, but this guy won with 85 MoonPies in 8 minutes.
Papa John's wanted to sell a $12.99 value deal. But at the end of the day, nobody wants to watch a value-themed ad, unless there’s some quality entertainment value involved.
So that’s what we made, resulting in a top-10 viral campaign according to Ad Age.
Puppies. Because, you know, puppies.
Better used loosely here since we couldn’t afford LeBron James.
Client wanted these tricks to be “lit” so this is what happened.
Tennesseans love their sweet tea. So much so, they will attempt to jar vouchers for it loose that are frozen in ice.
I helped write and promote this sweet concept on social. I also helped squirt tea into people’s mouths.
Like a highlight reel, but with numbers at the end.
Well-known in Germany. Unknown in America. We were tasked with fixing this via Warsteiner’s social media and ended up winning some awards.
We partnered with a few up and coming artists in their field who do art differently. I helped produce this short exposé on recording artist Charles Perry, who later served as the host of a beer pouring contest we put on in NYC. We also got to drink the beer afterwards, which was great.
Warsteiners are best consumed on Wednesdays because of alliteration.
Series of Halloween shorts that won gold at the Addy's, but probably won't be winning any horror awards anytime soon.
If there was a Mount Rushmore of the people most beloved by the state of Tennessee, you'd likely see Dolly Parton, Peyton Manning, Davy Crockett, and...Farmer Charlie. Not sure what it says about a state that two of these individuals are insurance mascots.
A few amendments to the Golden Rule.
Here's another top 10 list. You know you like lists.
Spoiler: this tip does not work for cats.
What does a rubber band have to do with a stripped screw? You're about to find out.
We also created a Farmer Charlie 8-bit game so people could compete to win tickets to see the Tennessee Vols play football, which turned out to be a bad prize (but a successful contest).
Painting the rock at the University of Tennessee (one of FBITN's primary sponsorships) is a big tradition, but not everyone gets to do it. We created a microsite where they could.
In most static posts, we like feature Charlie himself (which we call Charlie porn). He still has clothes on, but he's in the picture, so everyone still gets a little excited.
Because we could definitely use some consoling before (and yes, after) the election.
Here's a post about goat towers that went viral. A lot of people like goat towers, apparently.
Maaco and Meineke threw a double birthday party, but instead of a cake, they wanted a commercial.
We still ate cake, anyway.
EchoPark does car buying differently, so they wanted their social content to be a little different, too.
We decided that destroying old cars with heavy equipment and vikings was different enough.
The last thing you expect is for the federal government to slide into your DM’s. Which is why this work got called "pretty definitively the best government use of social media of all time".
For a whole month, we turned @NHTSAgov’s feed into a non-stop stream of government burns aimed at idiots who admitted and/or bragged that they text and drive.
Buzz: The Verge, Wired, Business Insider, Fortune Magazine, Tech Times.
Here's a commercial concept for the Drive Sober campaign that I pitched.
You’re probably thinking, “Patrick, this is just an animatic.” And you’d be correct. So we're both going to have to pretend here.
I wrote the 24th best sign in 2016 and my buddy's brother held it up.
The campaign was a complete success, as Army broke Navy’s 15-year winning streak that day.
