MoonPie Super Bowl

MoonPie couldn’t afford to run an ad in the Super Bowl, so I wrote fake ones and live-tweeted the scripts during the game’s actual commercial breaks.

They were never meant to be made—as most of the subject matter contained undefinable horrors—but due to popular demand online, we made a few of them, anyway.

Here is my first MoonPie commercial script it is titled "Celebrities" I hope you like it #TheBigThing pic.twitter.com/15Mn0ji1vM
— MoonPie (@MoonPie) February 4, 2018

OK this MoonPie commercial is called "The Study Sesh" #TheBigThing pic.twitter.com/P1Lv3PfDOj
— MoonPie (@MoonPie) February 5, 2018

This MoonPie commercial is called "The Good Sports Player" #TheBigThing pic.twitter.com/KMIOj2KbkK
— MoonPie (@MoonPie) February 4, 2018

Please enjoy this MoonPie commercial titled "MoonPie Tree" #TheBigThing pic.twitter.com/fYU70Wbkym
— MoonPie (@MoonPie) February 5, 2018

Time for another one this MoonPie commercial titled "The Race" #TheBigThing pic.twitter.com/KKKxJ96hbQ
— MoonPie (@MoonPie) February 5, 2018

Another MoonPie commercial this one is called "The Family" #TheBigThing pic.twitter.com/J62TEwPEWV
— MoonPie (@MoonPie) February 5, 2018

Time for the next MoonPie commercial and it's called "The One With The Bees" #TheBigThing pic.twitter.com/kFnro0RBSI
— MoonPie (@MoonPie) February 5, 2018

Alright here is the last MoonPie commercial it's titled "Space" #TheBigThing pic.twitter.com/ELz0SPebWj
— MoonPie (@MoonPie) February 5, 2018

Credits

Agency: Tombras

Social Media Creative Director: Patrick Tice

Copywriter: Patrick Wells

Art Director: Eric Cheek

Buzz

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Adweek, again