Leading off a portfolio with a bunch of tweets is rarely a good idea.
However, these tweets turned a tiny marshmallow sandwich brand into Forbes' Top Social Media Brand of 2017, one of Adweek's Breakthrough Brands of the Year, and single-handedly lifted our agency to one of Fast Company's Most Innovative Companies. I even got an interview with Buzzfeed.
Here are a few of my favorites, and if you make it all the way to the bottom, there’s a little case study. Just for fun.
Children are a precious gift.
When the government shut down, I filled in for the actual moon (this also ended up being one of Ad Age’s 7 best brand tweets of 2018).
Buzz: Ad Age
As promised, here's a 3 and a half minute long case study.