MoonPie

Leading off a portfolio with a bunch of tweets is rarely a good idea.

However, these tweets turned a tiny marshmallow sandwich brand into Forbes' Top Social Media Brand of 2017one of Adweek's Breakthrough Brands of the Year, and single-handedly lifted our agency to one of Fast Company's Most Innovative Companies. I even got an interview with Buzzfeed.

Here are a few of my favorites, and if you make it all the way to the bottom, there’s a little case study. Just for fun.

 
 

A 5 letter retort and a 1.1 billion impression return. 

Buzz:  TIMEPeopleUSA Today, Bleeding CoolAV ClubUPROXX, Mashable

A wonderful remedy for not-so-good days.  

Buzz: Uproxx, AV Club, Hello Giggles, Bustle, Entreprenuer

Children are a precious gift.

Important numbers.

A marshmallow roast. 

Buzz: Business Insider, USA Today, Tennessean, Boing Boing

When the government shut down, I filled in for the actual moon (this also ended up being one of Ad Age’s 7 best brand tweets of 2018).

Buzz: Ad Age 

We couldn’t afford to run real Super Bowl ads (at the time) so I wrote some scripts and we tweeted them instead.

Buzz: Adweek

Then a year later, a few of these scripts showed up again. Only this time, they were real.

Buzz: Adweek, Muse by Clio, The Drum

As promised, here's a 3 and a half minute long case study.