Leading off your portfolio with a bunch of tweets is rarely a good idea.
However, these tweets turned a tiny marshmallow sandwich brand into Forbes' Top Social Media Brand of 2017, one of Adweek's Breakthrough Brands of the Year, and single-handedly lifted our agency to one of Fast Company's Most Innovative Companies. I even got an interview with Buzzfeed.
Here's my top 10, and if you make it all the way to the bottom, there’s a little case study. Just for fun.
Meta is betta.
Wendy's wasn't the only one who roasted someone so hard they deleted their account.
A classic MoonPie Thanksgiving recipe. Also, Chrissy Teigen retweeted this and we didn’t even have to pay her.
Children are a precious gift.
When the government shut down, I filled in for the actual moon (this also ended up being one of Ad Age’s 7 best brand tweets of 2018).
Buzz: Ad Age
The 3 commandments.
We couldn’t afford to run real Super Bowl ads so I wrote some scripts and we tweeted them instead.
As promised, here's a 3 and a half minute long case study.