Leading off your portfolio with a bunch of tweets is rarely a good idea.

However, these tweets turned a tiny marshmallow sandwich brand into Forbes' Top Social Media Brand of 2017one of Adweek's Breakthrough Brands of the Year, and single-handedly lifted our agency to one of Fast Company's Most Innovative Companies. I even got an interview with Buzzfeed.

Here's my top 10, and if you make it all the way to the bottom, there’s a little case study. Just for fun.


A 5 letter retort and a 1.1 billion impression return. 

Buzz:  TIMEPeopleUSA Today, Bleeding CoolAV ClubUPROXX, Mashable

Meta is betta. 

Buzz: Digiday

Wendy's wasn't the only one who roasted someone so hard they deleted their account.

A classic MoonPie Thanksgiving recipe. Also, Chrissy Teigen retweeted this and we didn’t even have to pay her. 

A wonderful remedy for not-so-good days.  

Buzz: Uproxx, AV Club, Hello Giggles, Bustle, Entreprenuer

Children are a precious gift.

Important numbers.

When the government shut down, I filled in for the actual moon (this also ended up being one of Ad Age’s 7 best brand tweets of 2018).

Buzz: Ad Age 

The 3 commandments. 

We couldn’t afford to run real Super Bowl ads so I wrote some scripts and we tweeted them instead. 

Buzz: Adweek

As promised, here's a 3 and a half minute long case study.